Having a successful ecommerce web design for your brand is not just about finding the right style nor picking the right template; it’s about developing the appropriate message that creates a positive first impression, and everyone knows that initial impressions last.
“Over 48% of people surveyed by a study believe website design to be the most important factor in determining the credibility of a business.”
Web design is critical when creating an eCommerce website. Good eCommerce web design harmoniously mixes the right blend of colours, fonts, images, words, and visuals to attract your visitors to make a purchase. Your eCommerce website design should attract and get your audience to be indulged in a great shopping experience.
Sanders Design helps clients create the right first impression with their online presence and delivers lasting success. To give your project that same professional look, here are ten essential details to consider when designing an eCommerce website.
1. Smart ecommerce websites are simple by design
One of the fundamentals of good design for ecommerce websites is making it easy to buy items. Simplicity may not seem like a virtue, but competent designers recognize that simple designs are more likely to be successful.
With so many things competing for your website visitors attention, they might just leave without making a purchase. Simplifying your eCommerce website design means using clean lines and simple colours to make navigation easy and fast loading web pages.
Most people rely heavily on search engines for information, and because of that, the navigation needs to be user friendly.
Navigation should not only be easy to understand but also direct your customers to their desired products. Avoid using irrelevant links as it tends to confuse people. Strategic use of colours and fonts will help create a hierarchy that guides customers to find what they want.
People today only have a span of seconds to browse, and for them to decide to make a purchase, you should be able to capture their attention as soon as they land on your eCommerce website.
2. A memorable ecommerce website will sell more
When shopping online, no one wants to shop with a faceless and mysterious eCommerce site that looks like a front waiting for a chance to make fraudulent moves.
Your brand is your “alter persona” that conveys who you are as a company, what you’re about, and how are you different from anybody else; I’m talking about your competitors – and it plays a huge part in building connections and driving sales.
Once you know who you are, you can build your eCommerce site, which will help you build trust with your audience and drive more sales and engagement as we move along.
3. Choose the right colour to increase your chance of success
Picking the right colours for your eCommerce site is more than selecting your favourite colour. Colours are powerful message conveyers that people have deep connections with.
These are tools that will attach your eCommerce site to your audience. It will trigger a person’s purchasing power just by simply looking at the colour because there’s a psychology behind colours.
Different colours can inspire different feelings, emotions, and actions. So, if you want your eCommerce site to be more engaging and convert that traffic into sales, you should use those colour inspirations to your advantage.
If you want people to make a purchase, make your “BUY NOW” stand out, captivate the eyes of your audience by using striking colours and make that button stand out.
Most purchase buttons were coloured with bright red because, according to Psychology, red inspires feelings of excitement and passion, which are driving factors behind “SPENDING” – studies also show that making a button red increases conversion to 34%.
Or, if you want to build trustworthiness and integrity with your audience you may want to use the colour Blue which is not only the universally loved colour but has also been shown to increase the feeling of trust, making it a go-to colour in the business world.
The point here is to use the colour to your advantage, creating a huge impact on your eCommerce design.
4. High-quality pictures can drive sales
In web design, it’s common knowledge that images increase conversion, which is even more true when it comes to eCommerce.
No one’s going to buy a product unseen. If you want people to buy your products, you need to show them the product via high-quality product images.
Having professional images of your products from multiple angles goes a long way in building confidence and trust with your customers. If your customers feel confident that they do know what they’re buying, they’re more likely to make a purchase. But if you let your customers wonder and think about what they’re buying and trying to guess out of a single image, they will be more hesitant to make a purchase, and your conversions will decrease as a result.
Have plenty of high-quality images of your products and create good imagery out of them. Your conversions will reward you as you move along.
5. Make your content easy to view
You can create lengthy product descriptions; provide all the functions your products may do, and we have news for you – no one will read it.
Research shows that most website visitors only read 20% of the text on a given page. Instead of reading the content word for word, they will scan the text a look for key information – so, if you want to get your point (and drive sales), make your content easily with keywords.
Don’t make your visitors work to understand or read your content; set sections of the content designed to be scannable and use subheads.
The more readable you can make your text, the more likely customers will digest it – which means that they’re more likely to know how your products can do what they need them to do and will most likely increase the conversion rate for your website.
Make your website fully responsive if you want to capture the customers shopping on their phones and tablets. Otherwise, you might not convince those valuable mobile visitors that your site is where they want to make a purchase.
The more you make content to be scan read, the more likely your audience will absorb your key messaging – and the more likely you’ll be able to make a sale.
6. Foster a sense of status and trust through design
As an eCommerce site, you are asking your website visitors to purchase something from you; you’re asking them to turn over sensitive information, like credit card details. They’re not going to feel comfortable if your website does not look professional.
Investing in a professional website is a must if you want to build trust with your customers – and developing that trust is a must if you’re going to boost your success point towards your eCommerce store.
Professional means your eCommerce site should be free from misspelt words. Your font, colour palette, and footer designs should be consistent from page to page. All your product links and buttons are working, and photos should not look like you just snapped from an old camera. Your overall design shouldn’t look like you were from the beginning of the internet era.
The takeaway is if you want your customers to take you seriously, you need to show them that you’re doing good business, and the only way to do it is to have a professional web design.
7. Social proof can make your brand popular
When designing your eCommerce site, always look for ways to show your potential customers the positive feedback you’ve gotten from your previous and existing customers by having a rating section.
This way, you can easily show the visitors how other visitors feel about your store and products.
The more your website visitors see that other people have had a positive experience shopping on your site. The more trustworthy you’ll appear – and the more that your conversions will increase.
8. Put items in categories, so it’s easy to find them
Make your product categories and product pages easy to navigate. Make it easy for them to search products and to filter by the preferred categories.
If you have empty product pages and force visitors to make their way through a bunch of blank pages to find anything, they will most likely leave your site. You should include a selection of items on each page that corresponds with the category under which it is categorized so that you can see what products are lacking or need expanding based on where your customers are searching.
After all, making it easy for your customers to view your store’s inventory will help increase the conversion rate of each webpage on your eCommerce site.
The easier you make your categories and pages to navigate, the easier it will be for your customers to find what they’re looking for – and the easier it would be for them to make a purchase.
9. Focus on your customers, and sales will follow
Too often are websites designed with marketing in mind – but the user experience is left out, this results in an eCommerce site that’s not easy to navigate, and its product prices are much higher than they should be.
Before you start designing your website, focus on who will use it: how they’ll search for products, how they’ll evaluate them and ultimately how they’ll go through the buying process; then work backwards from there.
You will need to put yourself into your customers’ perspective as some of their actions might seem evident to you (but do not mean a thing) while others (even though they’re simple) require more attention. You have to be inside their head to get them what they want to purchase.
10. Make it easy for customers to pay you
If your checkout process is a pain in the you-know-what, you’re going to lose customers. If you want people to buy from you, you need to make the process of buying as simple, straightforward, and pain-free as possible.
Make your checkout page design clean, simple, and easy to navigate, make everything about the process crystal clear.
What information do you need to process the purchase (and where they need to enter it), The different shipping options available (and how much they cost), and what to do in case there’s a problem with their order or need to do a return.
Once the purchase is complete, direct your customers to a confirmation page to know everything went through.
In a nutshell, if you want people to buy from you, make the checkout process as easy as possible.
Building websites for eCommerce purposes is a challenging task. It requires expertise and experience and can produce excellent outcomes when done well.
Sanders Design helps customers take advantage of online sales growth by providing bespoke websites to help you obtain an edge in the marketplace.
Contact us to see how your eCommerce website design impacts your business’ income.