You may have heard of a digital marketing consultant but felt unsure how they could help your business. Don’t worry. Lots of people are in the same boat. Here, I want to go through fifteen ways online marketing consultants can positively impact your business. Hopefully, this should give you an overview of how a digital marketing consultant can transform your business sales.
1. How effective is your website?
Perhaps the main reason to head to a digital marketing consultant is to get a website developed. It is pretty tough to market yourself online without one.
The job of a digital consultant isn’t to only build you a website, though. That part is straightforward. They are there to make you a website that can be found online and, most importantly, convert your website visitors into paying customers. This part is difficult, which is why you need an expert on the case.
When I create websites for the clients that come to me here at Sanders Design, I spend time researching the niche that the site is in, I want to ensure that the website that I create has been designed to be profitable for my client. No generic websites with me. Everything is made from the ground-up to create a site that will deliver sales and enquires.
2. Do you need to be found online?
Contrary to popular belief, putting together a website isn’t a case of ‘build, and they will come’. You need to create ways for people to discover your website pages.
A digital marketing consultant will use many different strategies here, and they will be tailored to your business.
For instance, a digital marketing consultant will often use a combination of search engine optimisation (SEO) and paid advertising to help get clients to be found online.
SEO will allow your site to be found in organic searches on search engines like Google, while paid advertising will allow your website to appear when you can’t quite crack the organic searches.
Working with the right team will allow them to put together a digital marketing strategy that will ensure that your site pulls in the right visitors.
3. What are your customers looking for?
Keyword research ties heavily into SEO, as well as the content that you produce. Every part of your digital marketing strategy should be built around keywords.
The problem is that researching keywords without experience is challenging. You have no idea what keywords to target, i.e. the ones that people search for in the search engines or the ones that will convert site visitors into buyers. You also need access to the complex tools to carry out keyword research.
Working with a digital marketing consultant will make keyword research a breeze. This means that your business will be able to get its marketing off to a flying start.
4. Does your brand present the right message?
When I build websites for my clients, I spend a lot of time developing a design which complements the brand identity.
When somebody lands on your website, you need to be giving off the right impression. For example, if you are trying to give off a ‘professional look’ for a solicitor’s office, then you probably wouldn’t be using bright colours. You will go for more professional tones. Small changes like this can boost your site conversions.
Branding extends way past colour schemes and logos, though. It focuses on how you deliver your content. Your writing style. The audiences that you are targeting with your adverts.
If you have never focused on your branding, then you really need to do so, and a digital marketing consultant can help you out.
5. Are you talking to your customers?
Have you ever heard the saying ‘content is king’? If you haven’t, then it is something that you will need to become familiar with.
Content is what makes the internet go round. It is what draws people to your website, and it is what converts people into paying customers. You need to get your content right.
One of the jobs of an online marketing consultant is to help you craft content that sells. This content will need to play into your SEO and branding strategy. If your business gets its content right, then it will really help when it comes to selling products and services online.
6. Do you have sufficient website sales?
The job of your website is to sell your products or services. If it isn’t doing that job, then it is a pretty shoddy website.
As I said before, one of my jobs when building websites for my clients is to create a website that converts well.
Any website you have should continually guide site visitors towards whatever it is you want them to do. This could be buying a product, it could be contacting you on the telephone, or it could be signing up to an email marketing list.
A digital marketing consultant will work their magic and ensure that as many of your site’s visitors are converting as possible. This means more business for your company.
7. Are you using social media?
Have you been looking into Facebook, Instagram, and other social networks, unsure how you can tackle them? A digital marketing agency can help you out.
A digital marketing consultant can help to promote your business on social media. This means reaching out to your target audience. promoting your business to them and, hopefully, turning them into paying customers.
Social media marketing can be quite tricky to get right, so it is good to have an expert tackling it for you.
8. Do you want an expert working on your marketing?
If you are a small business, then you will probably know just how crucial digital marketing is. However, you may not have the budget to hire a full-time member of staff.
By outsourcing your digital marketing to an outside company, you will be able to enjoy a professional marketer working on your business without the per hour cost of having a full-time staff member.
9. Are you using email marketing?
If you have ever shopped online, then I have no doubt that you will have received countless promotional emails. Why do companies send these? Because they work!
A digital marketing consultant can help you to get an email marketing campaign up and running. They will help you get people to sign up to your email list, and they will help you design emails that will convert email recipients into paying customers.
10. Would you like national and even international sales?
Are you planning on taking your business national, or even international?
You could try and do it yourself, but unless you have a solid understanding of how marketing works online, it won’t go too well.
A digital marketing consultant will be able to devise a marketing strategy that will help you target people outside your local area. By working with the right consultancy, you will be able to expand your business rapidly.
This means more income and, hopefully, far higher profits.
Of course, if you do not want to go national or international (this isn’t suited to all businesses), that consultant will also help you to target people a bit closer to home.
11. Do you need an outsiders perspective?
The job of a consultant is…to consult. Now, chances are that you have had a good few years running your business. This is fantastic. I am sure that you are doing a brilliant job!
I have often found that many businesses find something that works and just ‘stick with it’. While the methods they are using may work, they may not always be getting the profit their business deserves.
Part of my job is to bring my expertise to the table. I can share with you strategies that I know have worked for other clients. Sometimes, bringing fresh ideas to the table can breathe new life into a business.
Major companies around the world are bringing in consultants almost constantly. It will allow fresh eyes on their business and allow them to come up with ideas that they never considered. By working with a digital marketing consultant, you can enjoy the same benefits.
12. Are you trying to do too much?
I have seen many people tackle digital marketing themselves. I understand why they do it. It is to allow them to spend as little money as possible on their marketing.
Unless you have experience in digital marketing, you are never really saving much money by doing digital marketing yourself. In fact, it could end up costing you money.
Many people fail to realise that by focusing on the marketing aspect of their business, the rest of their business doesn’t get their attention. This is the last thing you want.
When you call in a digital marketing expert, it will free you up to focus on what you do best (running your business) and allow the marketer to do what they do best.
13. Have you automated your marketing?
Wouldn’t it be fantastic if you didn’t have to spend hours and hours per week maintaining your marketing campaigns? What if the entire process was automated as much as possible?
A marketing consultant can help with the automation of your marketing campaigns. This means that less time, and ultimately money, will be spent on digital marketing. However, you will still be able to profit from it.
As you may well know, automation is important for any business that is looking to increase profitability and efficiency. A great place to start is with your digital marketing campaigns.
14. Is your paid advertising profitable?
Many clients I work with have run their own paid advertising campaigns, e.g. through Google Adwords, or even on Facebook.
A lot of them complain that they are making a loss with their paid advertising, though.
The job of a digital marketing consultant is to make your paid advertising profitable. They will tackle this through a combination of choosing the right keywords, choosing the correct links for the ads, and, ultimately, choosing the right audience to show the adverts to.
When you have a digital marketing consultant on the case, your ads should always end up being profitable…no matter how much you are spending on them. It may take a while to get the ball rolling, but paid advertising will be highly beneficial to your company once they do.
15. Are You looking for a new audience?
Some businesses are fine targeting one particular audience. However, this isn’t where the profit is. Your business’s profit is in expanding your target audience, i.e. finding new people to sell to.
A digital marketing consultant will work closely with you to find new markets. If they do their job correctly, then you will have a steady stream of sales coming in from new people. This, of course, means a lot more cash flowing into your business.
As you can see, there are plenty of jobs that an online marketing digital consultant can help you tackle.
If you are looking for a company that has been working in digital marketing for a good while now, then get in touch with us here at Sanders Design. Let me run you through how I can help increase your business’s profitability by increasing sales and inquiries.