WooCommerce website design
Smart Guard is a West Yorkshire-based security company that provides commercial and residential protection services. The intruder alarms, monitoring, and rapid response provided by Smart Guard have helped establish the company as a positive brand within the region.
As an established security company based in West Yorkshire, Smart Guard plans to expand its reach nationally by offering online sales for all of its security products. To become the leading national player in the industry, they commissioned Sanders Design to create a website that reflected their transformation.
The owner of Smart Guard had a clear vision for the future – within 12 months, they wanted their company to be nationally recognised for delivering bespoke security services.
Smart Guard embraces a wide range of services through both physical and online delivery. The new website would need to improve its reach in regional areas while fulfilling its brand image for virtual security services and online retail.
As a result of this new website, Smart Guard would have a stronger regional and national appearance.
When it comes to lasting success, we all know the importance of following a clear project brief. That’s why our discovery meeting and website audit phase was vital. We collected as much information as possible to establish an extensive, successful project brief through these stages.
To boost the Smart Guard site, we first identified which security services were popular in the marketplace and those keyphrases that could drive traffic to the site. We translated these words into keywords on each page, so they are more visible in searches.
Smart Guard had two core focuses; the regional market was necessary within the business. However, for growth, online sales would become a strategic element seen throughout all service pages.
The new website was created using WordPress Gutenberg blocks and delivered e-commerce functionality with WooCommerce website design. Having this technology at the centre of the new website enables Smart Guard to successfully make website content changes in-house and manage their online sales.
The new Smart Guard website positions the business at the cutting edge, with a website that effectively implements branding to present a genuinely national design.
The website’s navigation is easy to use with categories and services clearly defined, which helps users find relevant information while also assisting Smart Guard to gain a favourable search engine advantage.
With easy-to-browse shopping WooCommerce website design features and products appearing all over its site, Smart Guard can satisfy customers’ security needs nationally. So Smart Guard can service your needs whether you are located in West Yorkshire or West Cornwall.