What is brand positioning? How to build your authority
What is brand positioning? Successfully achieving the best brand position is not a goal in itself. Proper branding is the true aim, which encompasses brand positioning as a part of…
Why is branding important when advertising your business?
What do customers want and why is branding important? A concern that lies at the core of every business strategy. You can break down any element of a marketing campaign,…
Why is branding important to success in business?
Why is branding important? Branding is much more than just a fancy logo or a memorable motto. Today, it encompasses so many different elements that giving an exact definition of…
Key elements of branding for a successful business
There are many new companies established every year, and every one of them must have effective branding in order to make an impression on potential consumers. A business would not…
What is the difference between a logo and a trademark?
What is the difference between a logo and a trademark? Ever seen a logo with an (R) next to it? Of course, you have. It is a pretty prominent part…
A designer’s perspective: Is black a colour? What is white, exactly?
Is black a colour? Is white a colour or not? This is a subject that many people have discussed since the beginning of time. Some believe that black is a…
Branding vs marketing: A guide to growing your business
Do you have a business that is just starting out? Are you trying to figure out how to get your brand name across? If so, then this blog post is…
What types of branding can help you grow your business?
Branding is one of the most important aspects of any business. Your company’s brand can make or break you, and it’s essential to create a reliable, consistent image that will…
How to brand my online business? 10 tips for successful branding
Building a business can be both exciting and challenging. Along the way, many factors need to be taken into account in order to ensure your success. This blog post will…
Why is branding important to your business?
Branding is the ongoing process by good companies to craft, and maintain, their identity with audiences. New business owners might question how much energy should be applied to building their…
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